Often when companies start out on social media, they turn to marketing to set up their social media pages and create content to posts. These companies see social media as a marketing tool; another place to advertise their products or services and it’s free.
I have seen lots of companies start a social media presence by putting the same images up as what’s on their direct mailer and link it to a sales page. Then wonder why social media doesn’t seem to be working for them.
You can’t take what you are doing on traditional channels like TV, radio or print and put that same information up on social media, it’s a different tool and requires different tactics.