That can be applied to your business’ social media content.
You’ve probably see some posts in the past few months of what they would tell themselves in their twenties or their thirties. Today when I was talking about how small businesses need to be their authentic selves and focus on their ideal target market on social media, I had a memory of when I was 9 years-old. It made me think that perhaps there is a lot more we can learn from our much younger selves that we can apply in our twenties, thirties or later. When you think about it as kids we were fearless, had no monetary responsibilities and constantly asked why?
You might be wondering how me as a 9 year old would relate to a business’ social media, well here is the story. When I was 9 like most kids I spent a few weekends a year holding a garage sale (okay so maybe I was only one of two kids who did). The second kid would be my best friend, we would set up a table, I would sell my Happy Meal Toys (which was straight profit, sweet!) and other toys that I no longer used and she would sell candies and lemonade.
On one particular day we were having very low traffic and were getting bored as no one was stopping in. I thought how do I make it easier for people to buy my toys and as I thought about this I realized I was doing this garage sale thing all wrong, I was relying on people coming to me. That was leaving too much to chance I needed to go to the people!
So I did, I picked my best toys and went door to door in my neighbourhood asking if my neighbours would like to buy a toy for their awesome kids. It worked! I sold more toys in 30 minutes than I had all day.
This memory got me thinking, what I did was I picked my best product and went in front of ideal clients (parents within walking distance). People did say no, but others said yes and I sold all my best toys. Without realizing it that day I picked my ideal target market, put together my best product (toys) and introduced myself to my audience. I didn’t focus on everyone and I had way better sales results than having a large assortment of toys and waiting for people to find me.
If you are looking for ways to have more success with social media take a lesson from my 9 year-old self, think of your ideal client/customer and then go through your content and pick the pieces out that are going to be of value to them. And show your unique personality in your social media posts, be human, and engage with your audience. If you don’t create original content then make sure to share content that your audience would appreciate.
One great example of someone who’s doing an awesome job of putting out great content to his network and showing his unique self is Ted Rubin. He’s a professional that is very passionate about ROR (return on relationships), and he also wears fun socks. If you want to see for yourself search the hashtag #tedsockie there are over 800 posts on Instagram with that hashtag and more on Twitter. He was being authentic showing his fun socks and people loved it! Why? You know it isn’t some twitterbot replying to your content you know it’s a real person.