I was in a yoga class the other day and as the teacher was leading the class and reminding us to get back to the why we practice yoga. He was talking about how yoga is called a practice because we are practicing on our mats so that we can respond to challenges we face off our mats. As he was talking about this my mind immediately went into business mode and said (in my head) just like content on social media.
Now you might be thinking that’s a bit of a stretch; however, content planning isn’t a science there is no exact formula of what will work, and there is no guarantee something that works now will work next month. There is a lot of practice put into finding that right content and how to present it so that your audience finds it valuable. It’s an ever-evolving practice that involves analyzing to see what is working to perfect your content plan.
The great thing about practicing is everything gets easier, so if you are just starting out on social media and feeling a bit overwhelmed it will get easier. Here are a few ways to ‘practice’ with your content and see what works.
- Post a variety of content types do text updates, share links, post photos, video and more. Look at what content pieces you have already and see if they might work on social media. Then weekly you’ll want to check on your analytics for your posts to see what people are responding to, is it a particular topic, pictures or certain wording? Let the data show you what is getting people interested and what is achieving your social objectives. Practice makes perfect.
- Post at different times of the day. Experimenting with times helps you find out when your target market is online. Along with time of day you’ll also want to experiment with frequency of posts, is 1 a day good and 3 a day better or is it too much? Within social media channels they have some good insights available.
- When looking at what’s working you’ll want to focus on who is taking the action you want, remember you want more than likes. Do you want sales? Or perhaps website visits? Or peoples’ email addresses? Analyze how your different posts lead to that ultimate goal you have. There are many insight tools available if you have a specific question about tracking ask it below in the comments section.
These are just a few examples of how you can put out posts to your audience and find out what is working. There is no harm in trying out new content types or topics, put it out there and then analyze how it performs. Practice, practice, practice and then it will become easier for you to pick what will resonate with your audience.
Another area that practice helps with is negative feedback. It is out there people will provide you with feedback that isn’t always awesome. I have found that most companies end up with less negative feedback than they expect, and most of the time it’s feedback that helps make positive improvements. Did you know a recent report showed 80% of businesses online still aren’t responding to customers? Your audience will appreciate that you are listening and responding. As you go through the practice of responding you’ll also find it gets easier, as you’ll find most comments fall into a few themes.
When talking about yoga practice its much more than just exercise it’s about practicing how to handle situations in life. Doing deep breaths can help you with more than just getting through a tough pose it can relax you when you’re dealing with a problem. Practice, practice, practice find what relates to your customers so you can create and post content that helps them better use your product/service. As you practice you will have challenges to deal with like negative customers or Facebook changing their algorithms again. But know that with practice you can overcome those issues, and tomorrow is a new day.