You’ve got a LinkedIn profile set up and now you are wondering what to do next. How do you attract clients? Or use it to recruit employees? Or connect with thought leaders and share ideas.
The first step after creating your profile is to make sure that the right people can find and connect with you. There are a few ways that you can put together a professional profile that will show people who you are and who you are looking to connect with.
These 6 tips will help you show up higher within LinkedIn searches and find the people you are looking to connect with.
1. Have an up to date professional picture. A picture reminds people who you are incase they they don’t initially recognize your name. It also shows that you are an active person who uses LinkedIn. A photo goes a long way, and seeing as LinkedIn is a professional network your photo should reflect that. If you don’t have a profile picture ask a friend to take one for you, and make sure you’re dressed in something you would wear to work.
2. Customize the headline under your name. LinkedIn automatically puts your current job title under your name; however, you can change that. If your job title is something that requires further explanation use this space to describe what you do. (clip art pic of my example). If your title is generic and regularly found on LinkedIn by instead listing what kind of problems you fix for your clients, or that you’re looking to connect with other accountants you’ll already be standing out.
3. Use the Summary section! This is where you can talk to your ideal connections, tell them what problems you can solve for them, who you are looking to connect with, what you are involved with, etc. It is LinkedIn’s version of an Elevator pitch. One difference is that your summary can be up to 2,000 characters so take advantage of that to tell people why they should connect with you and what you do.
4. Your skills! LinkedIn has a skills section on your profile, it’s a great way to list your key skills and have your network endorse you for what you do well. This way potential connections can see if you have someone in common and they have endorsed you for a particular skill(s) they might be looking for.
5. Change your public profile URL! This helps with general seo so think about what you want on your public profile. You could use your first and last name or a personal brand. In the bottom left under your photo you’ll see the LinkedIn logo and then a URL, hover over it and you’ll see a little gear click on that and then you’ll see the ability to change your URL.
6. Add documents! Did you know you can add documents to your profile? If you have an informative slide share you want to share, a video of tips about your service, or how to use your product you can put it on your profile. Are you a realtor with a check list of what new home buyers should think about? Great put it here for others to view.
Now that your profile is filled out and you’ve optimized your profile to find your ideal connections, it’s not over yet. You still need to remember to log in at least once a week and connect with people. Join a few groups so you can join in relevant conversations you are interested. Share articles with your network when you find one people might like.
Remember LinkedIn is still a social media channel, so you need to social and reaching out to people too, you can’t just wait for them to come to you. If you are already doing regular blog posts look at doing a LinkedIn published post, which is the LinkedIn blog platform. Just one longer “blog” post a month can make a big difference.
How do you use LinkedIn to connect with people? Share below your tips on what you’ve found to be successful. If you want to connect on LinkedIn, this is me.
Bonus Tip: If you are looking for ideas for a photo check out LinkedIn’s campaign called #WorkSelfie just do a search on the hashtag and you’ll see their tips around good profile pictures.