So you’ve decided to run a contest on Facebook but you aren’t sure what Facebook allows you to do. A Facebook contest is a popular way for companies to gain awareness, likes and engagement on their pages; however, you need to make sure you follow Facebook rules so your contest doesn’t get shut down.
Firstly I will mention that Facebook regularly changes their rules, so we’ll update this as needed. Currently these are the most recent dos and donts for Facebook contests. What you can do is.
- You can run contests through your Facebook page posts, provided you only ask people to like the post or comment on it to enter your contest. Post on your page or send you page a message. Those 4 actions can be used to enter people into your contest.
- You can run a contest through a 3rd party app, like Shortstack. By using a third party app you can have people enter your contest any way you choose. You can also allow bonus entries for additional actions.
- You must state that your contest is not sponsored, endorsed or administrated by, or associated with Facebook.
What you can not do for Facebook contests is.
- You can not request people share a post to enter. The only way around this is if you have a Facebook app that runs your contest through a 3rd party company. More details about that on a later post.
- You can’t ask people to like your page to enter a contest, that is against Facebook rules.
- Do not ask people to tag themselves in a photo or image to enter a contest.
There are a few things you need to keep in mind when running contests, but there are also lots of ways you can run a contest. Make sure of course that you also have a set of contest rules that are legal in the country that you are running the contest in.
Do you have an example of a good contest you’ve seen? If so please share a link to it in the comments section below.
If you have a question about contests or about another social media topic, submit them here and we’ll answer it.